PANDA Week

Our PANDA Week 2020 theme was 'Tell someone who cares'

PANDA Week 2020 was the 15th annual PANDA Week. Since 2005 PANDA has been leading the perinatal mental health sector in promoting the Week to raise awareness about perinatal anxiety and depression, including signs to look for and where to go to seek support.

In the most unusual and difficult year that was 2020, PANDA Week was more important than ever. With many expecting and new parents struggling due to COVID-19 and associated restrictions, it was especially important that we came together to support families facing mental health challenges.

What did we work together to achieve this PANDA Week?

It was incredible to see individuals and organisations right across the country getting together to have conversations about perinatal mental health, hosting events and sharing information and stories highlighting why it’s important for those who are struggling to be able to ‘tell someone who cares’.

In addition to all the ‘I care’ photos shared across social media, PANDA also featured in hundreds of media stories across the week, with over 450 items of coverage on radio, TV, online and in print, reaching millions of Australians.

We were pleased and proud to be able to speak on behalf of our amazing community to so many people. Our brilliant PANDA Community Champions once again stepped up to share their stories and share information with the media and within their own networks.

We were also grateful to our community which donated generously across November to reach our stated target of $50,000 to translate PANDA resources into the 40 most common non-English community languages. Big thanks to everyone who donated, with a special shout out to Baby Bunting for generously committing $25,000 to the campaign as a ‘matched giving’ opportunity, which really helped us reach our target!

With another PANDA Week behind us, we want to thank everyone in our community for supporting our campaign and taking action to build a better system of care for expecting and new parents affected by perinatal mental illness

Thinking about hosting an event for PANDA Week 2021? Submit an expression of interest here.